I met a friend of my brothers last weekend, he is an electrical engineer who happened to design power tools for several years (brand unknown). I stepped into his 20'x 30' shop that he is setting up and noticed that all his new equipment is Rigid. Considering this man's house and other "toys" ie; full size John Deere tractor, 7 series Bobcat skid loader, Boat, ect. I don't believe money is the driving force behind his decision. I didn't get a chance to talk to him but I am sure going to try. I'll keep you posted if I find out why he chose Rigid.
I found out a little more. He worked for a company that designed the electrical systems and supplied the motors for the power tools. He left to become an outside consultnat to insurance companies. He is an "accident investigator". He shows the jury that the guy who cut his finger ect. off could'nt have done it with the blade guard on and that type of thing. I'm sure the money is better. The next time I see him I will quiz him on the who, what, why of his purchases and various brands.
Then it should have been Emerson tool co. that he worked for. If you ever look closely at the ridgid table saws you will see a striking resemblence to the sears saws. This is because Emerson used to buils sears saws until they went off shore to Ryobi (who makes most of their stuff now). Home depot wanted their own brand and contracted them to make their tools ( not sure if they make "everything").
Another reason he may have chosen them is the warranty. I have a few Ridgid machines and am pleased for the most part. I know that there are much better brands but they are much harder on the wallet too:)